Donor Management
User Guide
Track donors and gifts, segment your base, manage cultivation pipelines, and produce stewardship documents, without paying $200+/month for an enterprise CRM that's overkill for your size.
1. About This Tool
Year-round donor stewardship, powered by your impact
Restricted-gift thank-yous, appeals, and year-end statements now pull the funded program's real results from the Impact and Outcomes app, so a donor reads exactly what their gift accomplished instead of a generic note. On any restricted gift, the Stewardship plan button lays out a full year of touches (a prompt thank-you, then impact updates through year-end, each dated) and adds a matching checklist to the Stewardship view so you can work the plan and mark each touch done. The weekly or daily digest reminds you when a touch comes due.
There is also an opt-in auto-send setting in the Stewardship view (off by default). When you turn it on, an update built from your own captured program impact is emailed to the donor for each touch that comes due, with your organization as the reply-to. The first thank-you is always left for you to send personally. Review the content and test it on yourself before enabling it for real donors.
Most nonprofits manage donor information in spreadsheets that grow organically into chaos. Three-year-old contacts, duplicates, inconsistent address formats, no record of last communication, no segmentation. As the donor base grows past 50-100 contacts, the spreadsheet stops being useful and starts being a liability, you can't find gift history when stewarding a major donor, you miss renewal cycles, you accidentally email someone who opted out.
Enterprise alternatives, Bloomerang, DonorPerfect, Salesforce NPSP, Little Green Light, cost $50-$300+/month and require staff to configure and maintain. For a nonprofit with under 500 donors and a $500K budget, that's overkill.
The Donor Management app is the middle ground: a structured tool with the workflows of a real CRM (donor records, gift tracking, segmentation, stewardship pipelines, reports) without the configuration complexity or monthly subscription. Your donor and gift data is stored securely in your account, so it is the same on every device your team signs in from and is backed up, not stuck in one browser. You own it and can export it any time.
The most expensive enterprise CRM in the world won't save you if no one updates it. A simple tool used consistently beats a sophisticated tool used inconsistently. The app gives you the structure, the discipline has to come from you.
2. Your First Session
This is the fastest path from opening the app to a fully recorded, acknowledged gift. Follow it in order the first time and you will have used the core of the CRM end to end. The labels below match exactly what you see on screen.
Open the Donor Management app and sign in with your All In One Nonprofit account (use Google or the email sign-in link). Signing in is required for AI drafting and email sending; the directory, gifts, and reports work without it. The app opens on the Dashboard.
Your organization name, details, branding, and language are all set once on the My Organization page and carry across every app. Fill them in there and they appear on every letter and tax acknowledgment this app produces.
Click Donor Directory in the sidebar, then click + Add Donor. Enter the donor's name and email, then click 💾 Save.
Click Gifts in the sidebar, then click + Log Gift. In the gift card, choose the Donor you just added, set the Date and Amount, pick a Method, and click 💾 Save.
Click Tax Acknowledgments in the sidebar. Find the gift and click ✨ Personalize with AI for a warm, IRS-compliant draft, or Standard letter for an instant version. Review, then Copy, save as Word, or email it. Back on the gift, tick Acknowledged.
Click Reports in the sidebar to confirm the gift now appears in your totals and segments. Explore AI Automations (directly under Dashboard) for the full set of drafting tools.
One donor, one gift, one acknowledgment, all recorded. From here, import the rest of your list (see section 4) and let the AI Automations handle stewardship, win-back, and reporting.
3. Getting Started
Who this is for
- Executive Directors at organizations without dedicated development staff
- Development Directors at nonprofits where a full enterprise CRM is overkill
- Founders moving past the "donor list in Excel" stage
- Board treasurers who want visibility into giving patterns
- Volunteer development committees needing a shared view of donor relationships
What you'll need to begin
- Your current donor list (Excel, Google Sheets, exported from another CRM, or hand-collected)
- Historical gift records if available (at least last 12-24 months)
- Any existing donor segmentation (major donors, monthly givers, board, etc.)
- Your gift acceptance policy if one exists
- Privacy notice expectations, what donors were told about data use
How long it takes
Initial donor import: 30-60 min for under 200 donors. Configuration of segments and pipelines: 30 min. Ongoing: 5-15 min per gift; 30-60 min weekly for stewardship and pipeline review.
Don't import every contact you've ever had. Start with active donors from the past 24 months. Add historical contacts only as they re-engage. A clean list of 200 active donors is more useful than a messy list of 2,000 contacts where 80% are stale.
4. Adding & Managing Donors
Donor Directory → click + Add Donor → the new donor record opens → fill the name and contact fields → click 💾 Save. To reopen a donor later, click their row in the directory.Donor record fields
Each donor record captures core contact info plus the relational and giving context:
- Identity: Name (separate first/last), salutation, organization, gender pronouns if disclosed
- Contact: Email, phone, mailing address, social media handles
- Relationship: Source (how acquired), date acquired, relationship owner, household linkage
- Preferences: Communication channel, mail frequency, list opt-outs
- Designation: Donor segment, major donor status, board affiliation, employer matching eligibility
- Notes: Free-text record of interactions, interests, history
Adding donors
- Single entry: manually add one donor
- Bulk import: paste a CSV with column headers; automatic field mapping
- Export CSV: the Donor Directory and the Gifts page each have an Export button that downloads what is currently shown (respecting your search and filters) as a spreadsheet, using the same columns the importer accepts so it round-trips straight back in
- Demo data: load sample donors to practice before importing real data
Maintaining donor records
Records grow stale quickly. Industry data suggests 5-10% of donor contact info changes every year. Build maintenance into your workflow:
- Update contact info immediately when bounces happen
- Review records over 24 months without engagement quarterly
- Honor every opt-out request immediately
- Append notes after every meaningful interaction
5. Recording Gifts
Gifts → click + Log Gift → in the gift card choose the Donor, set the Date and Amount, pick a Method, and (optionally) an Appeal and Designation → click 💾 Save. Tick the Acknowledged box once a thank-you has gone out.Gift record fields
- Amount · Date · Type (cash/check/online/stock/in-kind/recurring)
- Designation (net assets): a clean three-way FASB ASC 958 net-asset class, Unrestricted, Temporarily restricted, or Permanently restricted, plus a free-text purpose note (for example "Education" or "Building fund")
- Campaign (annual appeal, event, capital campaign, monthly, major gift, year-end)
- Acknowledgment (status and date) · Tax receipt (status)
- Pledge tracking for multi-year commitments (track installments separately)
Gift acknowledgment best practice
Acknowledge every gift within 48 hours. The IRS requires written acknowledgment for any gift of $250+ for the donor to claim a deduction. Beyond IRS requirements, the speed and quality of acknowledgment is the single most-cited factor in donor retention research.
Recurring gifts
Track as a single donor commitment with individual transaction records. When a recurring gift fails (card expired, bank changed), reach out within 7 days, most failures are technical, not intentional.
Acknowledged within 48 hours: donor feels seen. Within 2 weeks: feels grateful. After 4 weeks: wonders if you noticed. After 8 weeks: reconsiders next year's gift. Speed is free; use it.
A new donor, Maria Lopez, mails a $250 check to your year-end appeal. 1. Open Donor Directory, click + Add Donor, enter Maria's name and email, click 💾 Save. 2. Open Gifts, click + Log Gift, choose Maria Lopez as the Donor, set the Date, enter 250 as the Amount, choose Check as the Method, and pick your year-end Appeal. Click 💾 Save. 3. Open Tax Acknowledgments, find Maria's gift, and click ✨ Personalize with AI to generate an IRS-compliant thank-you (or use Standard letter for an instant, free version). 4. Review the draft, then Copy, save as Word, or send it to Maria. Back on the gift, tick Acknowledged so it drops off your "needs thank-you" list.
Accepting Online Donations
Donor Management can accept donations online and record them for you automatically. The money goes directly to your organization's own Stripe account. All In One Nonprofit never holds your funds and charges no platform fee.
How it works: connect your Stripe account and set a notification email on the My Organization page (under “Online donations”), then share the public donation link you are given. When a donor gives, they are thanked instantly, your treasurer is notified, and the gift appears here in the CRM, matched to the donor and attributed to the appeal it came from.
Online gifts arrive marked unacknowledged, so they still flow through your normal Tax Acknowledgments process. You can keep recording cash and check gifts by hand as usual.
For the full setup walkthrough, fees, and testing steps, see the Online Donations guide.
Giving funds: what a donor can choose
You decide which funds a donor may give to. On the My Organization page you name each fund, write a short line explaining it in words a donor will understand, and tick whether gifts to it are genuinely restricted by the donor.
- The list starts empty, and while it is empty your giving page asks nothing at all. Most organizations have no restricted funds, and a donor should never be shown a question they have no way to answer.
- Donors pick from your list. They cannot type a fund name. A typed name becomes a misspelling or a joke sitting in an accounting record forever.
- You state whether a fund is restricted. It is never guessed from the name. A "Founders Circle" or an "1919 Society" is a giving society, not a donor restriction, and a "Physician Wellness Program" may well be restricted despite not containing the word. Getting this wrong is a compliance problem, so a person decides it rather than the software.
The fund a donor picks travels with the gift: onto the donor record, onto the acknowledgment, and into the fund column of your ledger.
Your gifts reach your books
A gift no longer stops at the CRM. It also writes an entry in Financial Management, so nobody keys the same gift in twice and your books are not short by whatever the platform collected.
- Online gifts book when the payment is taken, as gross income plus the real processing fee as a separate expense. The fee is the true figure read back from Stripe for that payment, not a percentage estimate.
- Cash and check gifts you record here book too. Gifts that arrived online are skipped, because they were already booked at the payment, and only gifts new to your organization are added, so re-syncing never doubles anything.
- Adding a very large batch at once is deliberately refused. If a single save would book more than twenty five new gifts, none of them are booked and the refusal is logged. A visible refusal can be put right; a silent flood of entries cannot.
- Deleting a gift reverses its entry rather than removing it, and editing an old gift updates its entry only if that gift already had one, so editing history cannot conjure an entry into existence.
A PayPal donate link sends your donor to PayPal and the money goes straight to your PayPal account. The platform is never told the gift happened, so there is nothing for it to record in the CRM or in your books. Enter those gifts by hand, or collect through Stripe if you would rather they recorded themselves.
QR code for your giving link
In My Organization, under “Online donations,” a QR code button sits right next to the Copy button for your public give link. It generates a branded, printable “Scan to give” QR code that points to your mobile giving page, with Download PNG and Print options. Use it on flyers, event signage, table tents, slides, and on-screen at events so supporters can give from their phones in seconds.
Let donors cover the processing fee
On the donation page, donors can tick a box to cover the payment processing fee so your organization receives the full intended gift. When they do, the recorded gift and the thank-you reflect the base gift plus the covered fee, so your books and your acknowledgment both show exactly what came in. Your ledger entry is the full amount that reached your bank, not the smaller figure the CRM calls the gift, so your books and your bank statement agree to the penny.
⛪ Church & Faith-Based Giving
When your organization type is set to Church or faith based on the My Organization page, this app adds tools built around how a congregation actually gives: numbered offering envelopes, a weekly counting screen, and a safeguard on gifts directed to a person. The wording across the platform also changes to match your language (donation becomes offering, donor becomes giver, a recurring gift becomes a tithe), and you can fine-tune any term with the per-term overrides on My Organization, which is where words like elder, deacon, vestry, or session belong since traditions differ.
Offering envelope numbers
Churches that pass a plate reconcile by envelope number, not by name. Assign each giving household its numbered envelope once, and from then on the counting team only needs the number. If you type a number that already belongs to someone else, the app tells you who has it and asks before reassigning, so two households can never silently share a number. You can also manage every assignment in one place: open Gifts → ✉️ Offering count → Envelope assignments to see the full numbered list, add assignments, or remove them.
The Offering count (weekly batch entry)
Gifts → ✉️ Offering count → set the Date and (optionally) an Appeal and Designation → enter each envelope’s number and amount (add a check number if it is a check; leave it blank for cash) → click 💾 Record gifts.This is the Sunday counting screen. As you type each envelope number the giver’s name appears beside the row, so the counting team can spot a wrong number immediately. A row with no envelope number is recorded as a loose offering (plate cash with no giver attached). If a number is not assigned to anyone, the row shows Unknown envelope in red; you can still record it, and the gift is saved without a giver so you can assign the number afterward and fix the gift. Every line becomes an ordinary gift on the giver’s record with the envelope number noted, so year-end giving statements, thank-yous, and reports all work exactly as they do for any other gift.
Gifts directed to a person (love offerings)
If a gift’s designation or notes look like they direct the money to a specific person, a love offering for the pastor, a wedding or funeral fee, an appreciation gift, the app shows a caution at the point of entry: money the congregation directs to a person is taxable compensation to that person, not a charitable contribution, and should not appear on their giving statement (IRS Publication 517). If it is pay for ministerial service, run it through payroll using Clergy Compensation in the HR Management app. If the gift is truly to the church for its ministry, word the designation for the ministry rather than the person, and it stays an ordinary charitable gift.
Tithes, pledges, and recurring giving
Scheduled, committed giving is what this app already calls recurring gifts and pledges, and for a church those screens display as tithes: set up the commitment under Recurring or Pledges, and record each payment as it arrives (or let online giving record it automatically). Designations handle your funds, so a building fund or missions fund is entered as a restricted designation on the gift, and the accounting export carries the restriction. Year-end giving statements, including the quid pro quo wording the IRS expects, work unchanged.
6. Reports & Exports
Standard reports
- Donor list: sortable by name, last gift, total lifetime giving
- Gift history: filterable by date range, campaign, designation, segment
- Stewardship status: pending acknowledgments, owed thanks, pending tax receipts
- Pipeline view: active major-gift cultivation by stage
- Lapsed donor list: no gift in last 12/18/24 months
- Top donors: ranked by lifetime, by year, by recency
- Annual giving summary: totals by category for the Annual Report
Exports
- CSV: for Excel/Sheets analysis or import to another tool
- Word (.docx): acknowledgment letters, board reports, printable donor lists
- PDF: donor stewardship one-pagers
Export top donors and giving summary directly into the All In One Nonprofit Annual Report app to populate donor recognition sections. Same data, no re-entry.
Accounting CSV export with restriction class
The Gifts page has an accounting CSV export built for your bookkeeping software. Every row carries a Restriction column with the FASB ASC 958 net-asset class derived from each gift's Designation (net assets): Without donor restrictions or With donor restrictions (permanently restricted gifts are marked accordingly). That means restricted versus unrestricted support imports into QuickBooks, Xero, or Aplos without re-categorizing each line by hand.
Choose the net-asset class with the Designation (net assets) control on the gift, then add a short purpose note. The export reads that choice to fill the Restriction column, so set it when you log the gift and the accounting hand-off takes care of itself.
Predictions
The Predictions page sits directly under the Dashboard in the left sidebar, right next to AI Automations. It scores your own donors so you can see, at a glance, who needs attention first. There are two scores. Lapse risk measures how overdue each donor is against their own giving rhythm, a donor who usually gives every three months and has been silent for five is flagged before one who gives once a year on schedule. Giving capacity and ready-to-upgrade looks at gift size, frequency, and recency to spot donors who appear able and willing to give more, and it suggests an ask amount you can use as a starting point. Donors are listed highest priority first.
Every score shows the factors behind it, computed only from this organization's own data, with no black-box machine learning. The Predictions page and its scores are free for everyone, not gated behind a plan. Treat each score as guidance to help you prioritize attention, never as a guarantee about what a donor will do.
The AI brief button
The Predictions page also has one AI button, the Donor Portfolio Brief. It turns the scored data into a short, prescriptive action brief: who to focus on this week, which win-backs to start, and which donors are ready for an upgrade conversation. See the AI Automations Guide → for details.
✨ AI Automations
This app can draft your donor outreach for you: thank-yous, first-time welcomes, lapsed-donor win-backs, cultivation briefs, a weekly "who to call" list, segment appeals, and year-end giving statements. You review and edit everything before it goes anywhere.
These have their own dedicated walkthrough so this guide stays focused on the core CRM. See the AI Automations Guide → for how each one works, or just open AI Automations in the app and use the guide link at the top of that page.
Your Donor Workflow (and where AI fits)
The features above are not separate tools, they are stages in one repeating cycle: bring a donor in, thank them, keep the relationship warm, and invite the next gift. The table below lays out that cycle and shows which AI automation does the drafting at each stage. Every automation produces a draft you review and edit before anything is sent.
| Stage | What you do in the app | AI automation that helps |
|---|---|---|
| 1. Capture the donor | Add or import the donor on the Donors page, and tag them | Smart Donor Directory Updater (turn notes into records) |
| 2. Record the gift | Log the gift on the Gifts page with amount, date, and designation | Pledge Reminders (for multi-payment pledges) |
| 3. Thank & receipt | Send a compliant acknowledgment from Tax Acknowledgments within 48 hours | Thank-You Letters; Tribute & Memorial Gifts; Year-End Giving Statements |
| 4. Welcome new donors | Make a first-time donor feel seen, with no ask attached | First-Time Donor Welcome |
| 5. Earn the second gift | Invite a gentle second gift one to four months later | Second-Gift Conversion |
| 6. Steward between gifts | Share impact and recognition from the Stewardship page | Stewardship Next-Touch; Restricted-Gift Impact Updates; Milestones & Anniversaries |
| 7. Keep your sustainers | Thank and watch over your monthly donors | Recurring / Sustainer Care |
| 8. Segment & appeal | Group donors by tag and speak to each group well | Segment Appeal Drafts; Matching-Gift Prompts |
| 9. Win back lapsed donors | Reconnect with donors who have gone quiet | Lapsed-Donor Win-Back |
| 10. Cultivate & ask major donors | Move prospects through the Pipeline toward an ask | Major-Donor Cultivation Briefs; Ask-Amount Recommender; Legacy Society Launch Kit |
| 11. Plan your week | Decide who needs a personal touch right now | Who to Call This Week |
| 12. Measure & report | Review results on the Reports page and improve next time | Campaign Performance Analysis; Appeal Wrap-Up Reports; Annual Development Report Compiler |
Step-by-step instructions for each one live in the AI Automations Guide →.
The reference sections below are the quick-lookup version of these donor best practices. For the same material as a guided, lesson-by-lesson course with short quizzes, open Course Modules in the app. This guide is for looking something up, the Course Modules are for learning it start to finish.
7. Why a Donor CRM Matters
Donor relationships are the single biggest determinant of long-term nonprofit sustainability, bigger than program quality, bigger than board strength, bigger than Executive Director talent. A nonprofit with strong donor relationships survives executive transitions, recessions, and strategic pivots. A nonprofit with weak donor relationships dies the moment its largest funder pulls out.
What a CRM enables
- Continuity through staff turnover: donor knowledge stays with the organization, not the individual
- Personalized stewardship at scale: a 200-donor base is too large to remember everything
- Renewal discipline: most donors lapse not because they're dissatisfied but because no one asked them at the right moment
- Major gift cultivation: cultivation cycles span 12-36 months; without tracking, gifts get lost in the cracks
- Data-driven appeals: knowing who gives when and at what level lets you target campaigns instead of mass-emailing
- Board engagement: a board treasurer with visibility into giving trends provides better oversight
What happens without one
- Donor data lives in the development director's head, the Executive Director's email, and 4 different spreadsheets
- 50%+ of donors lapse without ever being asked to renew
- Stewardship is reactive (thank only when reminded), not systematic
- Major gift opportunities die because cultivation conversations weren't tracked
- Tax acknowledgments are sent late or not at all, exposing the organization
- When the development director leaves, institutional donor knowledge walks out the door
8. What Donor Data to Capture
More data isn't always better. Capture what you'll actually use.
Essential (capture for every donor)
- Full name (separate first/last for proper salutations)
- Preferred salutation
- Mailing address (if you send physical mail)
- Email · Phone
- How they were acquired (source) · Date first added
- Communication preferences (channel and frequency)
Useful (capture when relevant)
- Spouse/partner name (if you address mail jointly)
- Employer (for matching gift eligibility)
- Profession (for ask sizing)
- Birthday or anniversary (for relationship touches)
- Connection to organization (alumni, parent of beneficiary, beneficiary, volunteer)
Major donor specific
- Cultivation stage (Identification / Cultivation / Solicitation / Stewardship)
- Relationship owner (who at the org owns this relationship)
- Wealth indicators (foundation directorships, business ownership)
- Connections (who introduced; who else they know)
- Programs of interest · Capacity estimate
Don't capture unless legally required or specifically requested
- Social Security numbers · Credit card details (use a processor)
- Race/ethnicity unless donor explicitly volunteered for a specific program purpose
- Detailed health information · Political or religious affiliation
The data you collect is governed by privacy laws (CCPA, GDPR if European donors, sector rules). The All In One Nonprofit Document Retention & Security Policy Generator produces the Privacy Notice you should give donors at the point of collection.
9. Donor Segments & Pipelines
Common segments
| Segment | Typical gift range | Stewardship approach |
|---|---|---|
| Small donors | Under $100 | Mass communication; annual thank-you; auto-renewal asks |
| Mid-level | $100-$1,000 | Personalized acknowledgments; mid-year appeal; segmented annual report |
| Major | $1,000-$10,000 | Personal acknowledgment from Executive Director/Board Chair; quarterly touchpoint; in-person ask |
| Principal | $10,000+ | Custom stewardship plan; cultivated by Executive Director/Board Chair personally; in-person engagement |
| Monthly givers | Varies | Quarterly impact update; immediate follow-up if payment fails |
| Lapsed | Historical | Win-back campaign; verify no opt-out occurred |
| Board | Varies | Distinct from outside donors; expectations set in board handbook |
Major gift cultivation pipeline
- Identification: prospect identified through research, referral, or pattern
- Cultivation: building relationship through engagement before any ask (6-18 months)
- Solicitation: the ask itself, ideally in person, ideally by someone with peer relationship
- Stewardship: post-gift relationship maintenance; sets up the next gift conversation
Most major gift losses happen because donors get stuck in Cultivation (never asked) or rushed straight from Identification to Solicitation (asked too soon). The pipeline view surfaces stuck prospects.
Roughly 80% of fundraising revenue comes from 20% of donors, often less than 10%. Time investment in major donor cultivation pays disproportionate returns.
10. Stewardship Best Practices
Stewardship is everything you do between gifts to maintain the relationship. Most donor lapse research shows the lapse trigger isn't dissatisfaction, it's that the donor never heard from you between gifts.
The minimum cadence
- Gift acknowledgment: within 48 hours of receipt
- Tax receipt: by January 31 for prior year gifts $250+
- Year-end donor letter or annual report: once per year, customized to giving level
- Mid-year touch: non-asking impact update (story, outcome, photo)
- Renewal ask: aligned to giving anniversary or year-end
For major donors, add
- Quarterly personal touchpoints with no ask
- Site visits or program observations 1-2x per year
- Custom impact reports showing how their specific gift was used
- Invitations to small leadership events
- Personal involvement from Executive Director or Board Chair
Stewardship documentation in the CRM
Every meaningful interaction should be logged: date, channel, summary, follow-up needed. Creates institutional memory.
Acquiring a new donor costs 5-10x more than retaining an existing one. A 1% improvement in retention is worth more than a 5% improvement in acquisition. Stewardship is where retention is built. Skipping it is the most expensive savings any nonprofit can make.
11. Major Gifts Cultivation Cycle
Major gifts (top 5-20% of donors by capacity) generate most of your revenue. They also require the most relational discipline.
Phase 1, Identification (1-2 months)
- Giving pattern analysis (5+ years; recent upward trend; capacity exceeded current giving)
- Referrals from board members or current major donors
- Wealth screening tools (DonorSearch, iWave) for larger orgs
- Public records (foundation directorships, recent business sales)
- Community connections (alumni networks, professional associations)
Phase 2, Cultivation (6-18 months)
- Plan a series of engagements appropriate to interest level
- Small-group events (briefings, behind-the-scenes tours)
- One-on-one meetings with Executive Director or Board Chair
- Custom impact reporting on issues the prospect cares about
- Strategic asks: advisory role, peer introductions, expertise requests (before money)
Phase 3, Solicitation (single event, well-prepared)
- In person whenever possible
- By a peer or someone with the right relationship
- Specific ask amount based on capacity and engagement
- Specific purpose, specific timeline
- Avoid vague "consider supporting us"
Phase 4, Stewardship (immediate + ongoing)
- Personal thank-you within 24 hours (separate from formal acknowledgment)
- Custom impact report on use of the gift within 90 days
- Continued engagement (events, updates, peer introductions)
- Re-cultivation cycle begins for the next gift
Asking too soon. A premature ask gets a smaller gift OR a polite "no" that ends the relationship. Patience: a $50,000 ask preceded by 18 months of cultivation often yields more than three $5,000 asks preceded by no cultivation.
12. Data Hygiene Discipline
CRM data degrades constantly. Without active hygiene, even well-set-up systems become useless within 2-3 years.
Daily/weekly hygiene
- Process bounces immediately (don't leave invalid emails in the system)
- Update contact info when notified of changes
- Honor every opt-out the same day
- Log interactions while they're fresh
Monthly hygiene
- Process pending acknowledgments (none over 14 days old)
- Review recurring gift failures
- Run duplicate detection (merge as appropriate)
- Update stewardship records for major donors
Quarterly hygiene
- Review records over 24 months without engagement: re-engage or mark inactive
- Verify mailing addresses for major donors (USPS NCOA service)
- Run pipeline review, surface stuck major gift prospects
- Reconcile gift records against accounting system
Annual hygiene
- Full duplicate detection and merge
- Honor communications-preferences changes
- Archive deceased donors (with respect, don't continue mailing)
- Renew data backup procedures
500 active, well-maintained records are more valuable than 5,000 stale records of unknown accuracy. Prioritize hygiene over expansion.
13. Donor Privacy & Data Protection
Donor data is sensitive personal information. Mishandling creates legal exposure, reputational risk, and donor trust erosion.
Legal frameworks that may apply
- CCPA (California): applies if you have California donors and meet revenue thresholds
- GDPR: applies if you have European donors
- State breach notification laws: all 50 states have requirements
- PCI DSS: applies if you handle credit card data directly (use a payment processor)
- FERPA: if donors are students or include student information
Operational privacy practices
- Privacy notice: give donors a written notice at the point of collection
- Honor opt-outs immediately: a "do not contact" request applies the same day, all channels
- Limit access: only people who need donor data should have it
- Don't share/sell: never sell, rent, or trade donor lists without explicit consent
- Acknowledgment confidentiality: don't publicize names without permission
- Data minimization: don't capture fields you don't need
- Secure storage: don't store credit cards; use processors; restrict access to sensitive fields
- Breach response plan: written procedures for what happens if data is compromised
Donors share contact and giving history with you on trust. A breach exposes contact data AND giving capacity (financially sensitive), making donors targets for scams. Donor trust, once lost, doesn't return. Invest in basic security: don't store credit cards; use strong passwords; back up; limit access.
14. Common Pitfalls
Treating the CRM as a contact list
A CRM with just contact info plus gift history misses the relational dimension. Without notes on conversations, stewardship history, cultivation stage, and relationship owner, the CRM is just a fancy spreadsheet.
Inconsistent data entry
Two people entering donors differently produces a CRM where searches don't return everything. Adopt simple standards: name format, address format, source conventions. Document them. Train new users.
Acknowledgments at scale, not personalized
Form letters for small donors are fine. Form letters for major donors are insulting. Tier the acknowledgment process: form for under $250, semi-customized for $250-$1,000, personally signed for over $1,000.
No designated relationship owner
For major donors, "everyone's responsibility" means no one's responsibility. Assign each major donor a specific relationship owner (Executive Director, Board Chair, Development Director). Track it in the CRM.
Tax acknowledgment failures
IRS-compliant tax acknowledgment letters require specific language: amount, date, whether goods or services were received. Missing language can disqualify the donor's deduction. Use a template; don't free-form these.
Treating recurring gift failures as cancellations
Most recurring gift failures are technical (card expired, billing address changed), not intentional. Reach out within 7 days, fix the technical issue, retain the donor.
Letting opt-outs slip
A donor who opts out and then receives another mailing is gone forever, and may complain publicly. Honor opt-outs immediately, all channels. Audit periodically.
Skipping stewardship between gifts
If the donor only hears from you when you want money, you've trained them to expect that. Mid-year impact updates with no ask, anniversary notes, occasional personal outreach, these build the relationship that makes the next ask easier.
An Executive Director who spends 20% of their time on donor cultivation typically raises 3-5x what an Executive Director who spends 5% does. Investment in CRM discipline compounds. The organization that maintains the same donor base for 10 years has the resilience that the organization burning through new acquisitions doesn't.
🎨 Document Branding
Brand the documents this tool generates. Your organization identity, branding (letterhead, footer, and signature), language, and connections are all set once on the My Organization page and carry across every app. You can even customize your organization's language there, renaming platform terms like donation or donor to the words your organization uses. What you can set:
Your organization can save more than one signature on My Organization (for example the executive director and the board chair), each with a name and title and one marked as the Default. Every Word export in this app offers a Signature pull-down listing them, with the Default preselected, plus No signature; the signer's name and title print under the signature image.
- Letterhead (shared by your whole team), upload your organization's letterhead image; it appears at the top of every Word/PDF document.
- Footer (shared by your team), address, phone, email, website, and EIN, plus optional page numbers, print at the bottom of every page.
- Signature (personal to you), upload your signature image; on letters it's placed right at the closing, above the signer's name and title.
Set it up once and it's applied automatically to your exports.
Signature details. Beyond the signature image, you can also save a default closing (for example, "Sincerely,"), your name, and your title. These are added with your signature when you export a document, so letters sign off correctly without retyping them each time.
Snippets and stats. Your settings also include a Stats & Snippets panel. Save reusable blocks of text you use often (your mission statement, standard boilerplate, a recurring call to action) and copy any of them into a document you are drafting, so you never rewrite the same wording twice.
↑ Back to topClean Up Duplicates & Import
Tools on the Donor Directory keep your data clean and make it easy to bring in records you already have.
Find duplicates. Click Find duplicates to detect donors that share an email address or name. Review each suggested group, choose the record to keep (the one with the most gift history is recommended), and merge. Merging combines the records, moves every gift, pledge, recurring gift, and communication onto the donor you keep, unions the tags, and preserves notes. Use Undo last merge if you change your mind.
Import CSV. Click Import CSV for a guided wizard: upload your spreadsheet saved as a CSV, map each column to a donor field (common headers are pre-matched for you), preview how many rows are new versus matched to an existing donor by email, then import. Existing donors are updated (blanks filled, tags added) and new ones are created, with an undo if needed.
Import gifts. On the Gifts page, Import gifts brings in a gift-history CSV (donor email, amount, date, designation, appeal). Each gift attaches to the matching donor by email, and a minimal donor record is created when there is no match.
Back to topImport from another CRM
If you are switching to All In One Nonprofit from another donor CRM, the Import from another CRM sidebar item runs a guided migration wizard that brings over your donor records and your full giving history in one pass, so you do not start from an empty database.
Built-in export guides for five CRMs. The wizard has step-by-step export instructions for Bloomerang, DonorPerfect, Neon CRM, Little Green Light, and Kindful, plus a generic Other CSV option for any other system. Pick your current CRM and the wizard shows you exactly how to export from it.
Coming from an association system like MemberClicks? The column mapper recognizes association-system headers too (the wizard's synonym maps are shared across vendors, so a MemberClicks Profile List export maps the same way a donor CRM export does), and there is a dedicated step-by-step migration guide at allinonenonprofit.com/switch/memberclicks covering where each export lives in MemberClicks and which app each file imports into (members to Membership, donors and gifts here, transactions to Financial Management).
How it works, step by step:
- Pick your current CRM and follow its built-in export guide.
- Upload your constituents (donors) CSV, and optionally a separate gifts (donations) CSV if your system exports giving history in its own file.
- Review the column mapping. The wizard auto-maps your columns to the right donor and gift fields; you can adjust any mapping before continuing.
- See a preview (dry run) showing how many donors are new versus already in your account, and how many gifts will import. Nothing is written yet.
- Run the import with one click, then review the summary. If anything looks wrong, use the one-click Undo to remove everything that batch added.
No duplicate donors. The wizard de-duplicates by your source CRM's donor ID first, then by email address, so importing the same file twice never creates duplicate records.
This wizard imports your donors and their past gifts. Once those are in, use Import history & events (the next section) to bring over your recurring gifts, open pledges, and event attendance history too. Household relationships and custom fields are not yet imported, so review those in the app after importing. Importing is included in your subscription, not a separate add-on.
Import History & Events
After you bring over your donors and gifts, the Import history & events sidebar item finishes the migration by bringing over the three record types that used to be re-entered by hand. You can import each from a simple CSV, one file at a time:
- Recurring gifts: your active monthly and sustaining donors and their schedules (amount, frequency, status).
- Pledges: multi-year and capital-campaign commitments, including the total pledged and the balance remaining. If you leave the balance blank, we assume the full amount is still outstanding.
- Event history: your past events and who attended, so each constituent's engagement history comes with you.
How it works. Pick what to import, follow the short export tips, upload your CSV, and review the column mapping (it is pre-matched for you). Each row is linked to the right constituent automatically by donor ID, then email, then name, so the imported records attach to the people already in your account. The most important column is the one that identifies the donor (their ID from your old system, or their email). A preview shows how many records matched before anything is written, and every import has a one-click Undo.
Because these records link to existing constituents, import your donors (Import from another CRM) before importing history. Any row whose donor is not yet in your account is safely skipped and reported, so you can import the missing donors and re-run.
Event History
The Event History area (in the Engagement group) is your CRM record of past events and who attended. Each event shows its date, type, attendee count, and total raised, and each attendee row links to the constituent so their event participation appears right on their donor record under Events attended. It is also included in the donor profile sheet you can export to Word.
You can add events and attendees by hand, or bring your whole registration history over at once with Import history & events. This is a lightweight history archive that lives with your donor data; to run a live event with online ticketing, paid registration, and check-in, use the Fundraising & Development app instead.
Back to top📱 Install on Your Phone & Notifications
Donor Management can be installed on your phone, tablet, or computer like a regular app, and stays usable offline for reviewing data you have already loaded.
Install it. On iPhone or iPad, open donors.allinonenonprofit.com in Safari, tap the Share icon, then choose Add to Home Screen. On Android or a computer, open the same address in Chrome and choose Add to Home screen (or Install) from the browser menu. An icon is added to your home screen and it opens full screen, no browser address bar.
Turn on notifications. In My Organization, under Notifications, click Enable notifications. Your daily or weekly digest then arrives as a push on that device: gifts that still need a thank-you and pledges coming due. You also get instant alerts: a new online donation the moment it lands, and the first charge of a new recurring gift. On iPhone or iPad, install the app to your Home Screen first (Apple only allows notifications for a site that has already been installed that way), then open it from its icon; the settings panel will tell you to do this if you have not yet. On a desktop or laptop computer, no install is needed.
Or enable once for every app. Instead of turning notifications on app by app, use the Notifications card on your organization's dashboard at app.allinonenonprofit.com to enable them once for all apps. We recommend one path per device, the per-app panel or the portal card, not both; otherwise digest alerts arrive twice.
Who receives team notifications. The organization owner and admins always receive them. Other members receive a category only when it is granted to them in the Notification Permissions card on the My Organization page at allinonenonprofit.com/team.
Turning notifications off is one button in the same panel. Removing the installed app from your device deletes no organization data.
Back to topAdministrator Access
The Donor Management app supports an Administrator role with elevated permissions for managing user accounts and application data.
First-Time Setup
From the sign-in screen, click Administrator Access in the side links. On first use, set an admin password. Stored as a hash in your browser's local storage.
Subsequent Sign-In
After setup, the Administrator Access link prompts for the password and grants administrative permissions.
Forgot the Admin Password?
The password is browser-local and cannot be recovered. Use Reset All Data on the Admin Settings page. Export work first.
Setup again on each new device.
Contact & Support
This Donor Management app is part of All In One Nonprofit, a growing library of self-service tools for nonprofit organizations.
Looking for help beyond the platform? See our Helpful Resources page for vetted external resources on legal and tax filing, funder research, governance training, insurance, technology discounts, and more.
From our Learn library: 25 DAF and major-gift ideas and earning a Candid Seal of Transparency.
Related fundraising apps
This app is part of your All In One Nonprofit plan. See what comes with each plan. See pricing →. Related fundraising apps you also get:
- Fundraising & Development, a full fundraising-strategy course
- Marketing, campaign calendars and messaging templates
- Grant Management, a grant pipeline, proposals, and reporting
- Annual Report, a polished, donor-facing annual report
Related All In One Nonprofit tools
- Document Retention & Security Policy Generator, produces the Privacy Notice and Data Breach Response Plan referenced in donor privacy practices
- Nonprofit HR Management Policy Generator, relevant if you have paid development staff
- Risk Management & Insurance Audit, cyber liability coverage protects against donor data breaches
- IRS Forms Assistant, donor data feeds Schedule B and Schedule M reporting
- See everything in your subscription & pricing
Questions, suggestions, bug reports
Reach us through the contact form on allinonenonprofit.com.
Important disclaimers
This tool helps organize donor information and gift records. It is not legal, tax, or financial advice. Tax acknowledgment requirements, privacy law compliance, and IRS reporting obligations should be confirmed with a qualified CPA or attorney.
↑ Back to topWorking with your organization
All In One Nonprofit works as a shared organization. From My Organization you can set up your organization and see who has joined, and everyone is recognized across every app once they sign in. Anyone who signs in with an email address on your organization's own domain (for example [email protected]) joins automatically; people using a personal address such as Gmail, Yahoo, or Outlook join with the invite code or email invitation you send them. Signing in is passwordless: enter your email at the member portal, app.allinonenonprofit.com, and we email you a one-click sign-in link (signing in with Google also works). New to the platform? The Platform Workflows shows what to do first, by role. For step-by-step walkthroughs of real situations, see the Workflow Scenarios. Deeper in-app collaboration arrives across your apps as we roll it out, so you can set up your organization now and grow into it.
See the whole platform
Want to see how this fits the rest of All In One Nonprofit? The Complete Platform Guide walks through every app, with screenshots.
Open the Complete Platform Guide →