Books / How to Raise 1 Million Dollars for Charity on a Dime
How to Raise 1 Million Dollars for Charity on a Dime
by Jeffrey M. Sassano
Practical Lessons from 6,000+ Events
Most people who want to raise money for a cause never start, because they believe fundraising begins with money. This book is built on the opposite idea: fundraising begins with people. Jeff Sassano has been part of more than 6,000 events, from ribbon cuttings and networking lunches to golf outings and galas, and most of them had little or no budget. He shows how to build a team, bring businesses and sponsors to the table, fill the room, and run restaurant nights, tastings, holiday parties, golf outings, galas and auctions that leave the most money for the cause. Worked budgets show the numbers, and the toolkit at the back gives a committee what it needs to plan the next event.
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Seventeen chapters and a toolkit
Before you start
- IntroductionWhy a Dime Is Enough
- One pageIf You Only Read One Page
Part One: Plan With What You Have
- Chapter 1You Can Raise Money Anywhere
- Chapter 2Build a Team That Believes in the Mission
- Chapter 3Choose the Right Fundraiser
- Chapter 4Bring Businesses and Sponsors to the Table
- Chapter 5Fill the Room
- Chapter 6When You Are Not the Charity
Part Two: Events That Raise Money
- Chapter 7Simple Events That Bring People Together
- Chapter 8More Ways to Raise Money Together
- Chapter 9Raise Money Online, Too
- Chapter 10Make the Golf Outing Work for the Cause
- Chapter 11Plan a Gala Guests Remember
- Chapter 12Make Auctions Work for You
- Chapter 13Tell the Story and Make the Ask
- Chapter 14Run the Event with a Reliable Team
Part Three: After the Guests Go Home
- Chapter 15Track the Money and Follow Through
- Chapter 16Bring People Back
- Chapter 17Keep Building Relationships
Part Four: The Toolkit
- APlanning Toward a Million Dollars
- BEvent Timeline
- CA Simple Event Planning Checklist
- DA Simple Event Budget
- ESample Invitations and Thank-You Notes
- FThirty Event Ideas on a Dime
- GVolunteer Role Cards
- HGlossary
A sample: how the book begins
Introduction: Why a Dime Is Enough.
Most people who want to raise money for a cause never start, because they believe fundraising begins with money. They picture a hotel ballroom, a printed program, a list of wealthy donors, and a budget nobody on the committee has. So they wait for the perfect year, the perfect venue, or the perfect sponsor, and the cause they care about waits with them.
This book is built on the opposite idea. Fundraising begins with people. A room, a meal, a golf course, an open house, a holiday party, or a living room is enough to start, as long as the people in it understand the cause and are glad they came. The money follows the people. When the people come back, the money grows.
What comes with the book
- Worked budgets for a happy hour, a 72-golfer outing and a 200-guest gala, with every line labeled as an example.
- A sample year of events, three example sponsor levels and a seven-step sponsor conversation.
- An event timeline, a planning checklist, a budget worksheet and volunteer role cards to copy.
- Sample invitations, thank-you notes, a sponsor results report and a guest survey.
- Thirty event ideas that cost little or nothing up front, and a glossary.
- General information about planning charitable events, not legal, tax, accounting or insurance advice.
About the author
Jeffrey M. Sassano is a community event organizer who brings businesses, volunteers and charitable causes together. He has been part of more than 6,000 events, from ribbon cuttings and networking lunches to golf outings and galas. His practical approach is built around welcoming people, creating useful partnerships, and turning community events into lasting relationships. Jeff is a referral partner of All In One Nonprofit.
More books
The First 90 Days series, Tips for the Day, the Google books and the free Giving Tuesday guide: https://www.allinonenonprofit.com/books/